A, i think you're going to see yet more more clabrative piece. Because yet i should know, ho, if i'm featuring here, it will grow my social following and set them up for other careers. So steftlya a relationif they should both that works for both sides. O lately. And then looking at the right boe cup disher. A, what were some of your glls before you dive into the stats and sort of gake out a little bit? What were some, o, you galls from a digital point of view, going into the right buercup pant?"