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162. Self-Help
The Allusionist
Self-Help Is More Aimed at Women Than Men
The term self-help wasn't even in use yet when Benjamin Franklin was writing his memoir of his life up to 1757. This is now held up as one of the early landmarks in the genre of self-help literature. But nowadays, self-help is marketed far more at women than men. Goodreads did a study that found that two-thirds of self- help authors are men and two- thirds of readers are women. So it really is an industry of men telling women what to do. Oh, great. Well, they really want you to think that.
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