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5min chapter
I watched 300 TV ads: Here’s how they nudge you
Nudge
Examining Behavioral Science in TV Advertising
This chapter explores the use of behavioral science in TV advertising, with a focus on Aviva's impactful ad that leverages humor and celebrity influence. The speakers discuss various persuasion techniques and hint at future episodes dedicated to dissecting advertising strategies.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode