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The Importance of a New Alternative to Instagram
I think it's less about Instagram and more about like our relationship with social media in general. I can do more with a thousand engaged followers than I can do with 10 million disengaged followers on Instagram, because I don't have to lose the conversion. It's just become time for us to renegotiate our relationship with the internet. And this is the first time in my life that we've had the opportunity through an alternate, you know, funding source to have leverage to renegotiate that relationship."