Burger King with Lisa Smith
A Change of Brand
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Burking - The Big and Bold, Playfully Irreverent and Proudly True
Wesa and the j k r team have done a lot of research on burking. And once shook off their food comer, they had to start putting pen to paper. We were going through guide lines that they had, like five different guide lines for all different eras of their business. They ended up being mouth watering, big and bold, playfully irreverent and proudly true.
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