Steve Wolfe and Nate Grossman are co-founders at Growth Street Partners, a growth equity firm focused on investing in early-stage B2B SaaS companies between $2M-$6M in ARR. They discuss how growth equity funding works for SaaS founders and how it allows entrepreneurs to maintain control while still benefiting from investment and liquidity.
In this expert episode, Steve and Nate get specific and share real examples of how SaaS founders use growth equity to win bigger, when it can be a good fit for founders, and how founders scale their businesses and win with multiple exits. They also describe:
- Why Growth Street Partners focuses on practical founders with growth equity.
- How growth equity is different from traditional private equity and venture capital.
- Why successful founders are “learn-it-alls” with a growth mindset.
- How founders can achieve multiple exits through strategic partnerships.
- Why building a strong team is essential for scale-up success.
Quote from Steve Wolfe, co-founder of Growth Street Partners
“We know that when entrepreneurs have fun, their companies do much better. When founders continue to feel real ownership in their business and in the success of their company, they do a lot better, too.
“So we set up our whole firm to enable that. We are investing to own just 20% to 50% of a business, so the founder still controls the company. We go to them with execution ideas and proven frameworks and approaches, but we are really just giving them the tools to make better decisions themselves.
“They know they make the decisions in the end, so they will make sure that it’s successful. There’s something beautiful about that relationship and about helping that founder get to where they want to go while still feeling like they did it.”
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