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208: The Art and Science of Product Packaging

Everyday MBA

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How to Make the Most of Your Subscription Model

Sohow: We had seen webb to print on other areas, so, you know, somebody buying business cards from mister prent. So we felt like there was an opportunity to do something similar with packaging. Sohow: It's more than just the packaging part of it, ah, it's also the whole design and thought process that goes into the packaging. And because there's no tooling to deal with, many of our customers will vary their packaging regularly to keep things fresh or to target specific markets.

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