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Ep 303: Who Are You Making Creatives For? | The Creative Death Spiral in Meta | AKNF

DTC Podcast

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The Importance of Ads in Marketing

Ad is just a touch point in the funnel. It's not going to determine your experience with a product necessarily as a consumer. Most people, and I could say probably a large percentage of them, don't remember how they converted on something. Don't put too much merit in the brand perception when it comes to ads.

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