The Foundr Podcast with Nathan Chan cover image

510: How to Create Pain Killer Products | Guy Kawasaki

The Foundr Podcast with Nathan Chan

CHAPTER

Painkillers vs. Vitamins in Product Development

This chapter explores the critical elements in developing exceptional e-commerce products, focusing on the necessity of understanding and addressing customer pain points. Through historical examples and analogies, it highlights the distinction between products that solve urgent problems ('painkillers') and those that provide general benefits ('vitamins').

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