The Product Is the Most Important Thing in a Course Business

The product is the least in a course business. The most important thing is the marketing, it's the traffic. So there's a whole set of skills that have nothing to do with your subject matter expertise and not even close around which you're planning to build the course. Some of the most famous and most successful internet marketers over the last 15 years, they spin up businesses about anything because it's not the thing that matters. It's the ability to sell the thing that Matters.