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Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
How I Built This with Guy Raz
The Importance of Diversification in CPG
I think Gillette realized that them as the Goliath picking on the David was not a good strategy. We were kind of looking at this say, okay, how big could Harry's really, really be over time? Even if we got to huge market shares everywhere, there's going to be some cap on our growth and shave. If we could increase our addressable market, not just to kind of grooming and personal care, but to all of CPG, that's a pretty significant sort of shift in the opportunity set that we have. And then we're starting to build good relationships with some of these great retailers like Walmart and Target and later Kroger and Grocery and Meyer and Costco
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