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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
eCommerce Evolution
Multi-Task Attribution Is Really Important, Right?
The point of multi-touch attribution isn't to get it exactly, right? Because it'll never be right. And so that's really where we give people a bevy of different attribution options. First click, last click, fractional linear if you want to spread it across and not getting too nerdy in attribution models. But ultimately the whole point is do you want to see who's the best at bringing people to the party? You want to see the best as getting money from people at the party?"
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