Qualitative Insight - Is There a Demand Creation Strategy?

I expect that this topic will get plenty of questions. We got any questions on qualitative insight sor whichho we keep rolling? I think we should keep ro unless youty, keep throwing some out here. A couple of episodes ago, i talked through some of the challenges or holes that i see in the a topo double funnel. It was that not all sales qualified opportunities are created equal,. But they jam all of them into one funnel, and then it makes it difficult to plan, forecast and optimise.