Gap's Quest to Stay Cool Just Hit Its Latest Roadblock: Tariffs
Big Take
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Navigating Tariffs and Brand Nostalgia: Gap's Strategies for Survival
This chapter examines Gap's recent market cap decline despite solid earnings, delving into the company's strategic responses to tariffs and supply chain issues. The discussion also highlights the emotional connection consumers have with the Gap brand, emphasizing its importance in the retail sector today.
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