2min chapter

The Next Big Idea cover image

PREPPY: The Surprising Origins of American Style

The Next Big Idea

CHAPTER

Jay Crew's Transition to Retail

In 1997, Jay crew has 48 stores. By comparison, banana Republic has 226. And they realize Arthur and Emily that if they're going to compete, they need a major infusion of capital. They coalesce around this idea of let's sell part of the company to a private equity firm That'll give Emily the big infusion of cash she needs to buy out her dad. Sounds like a win-win, right? But you're suspicious of that decision,. Well, at the time, if I was Emily, would I have hesitated to make that deal? Probably not.

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