The Challenger Sale
What You Will Learn
How to Reframe Your Commercial Teaching Pitch
There's a lot of elements just in that one statement that you just made. We've worked with a number of companies similar to yours. That's obviously just building yourself up. It's a bit of an authority. Like you know what you're talking about is somebody who can be a bit trusted. So if you've actually got three genuine challenges, you can't go full cold. You need to have something bigger than all of those combined"
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