The Importance of a Three Times ROI for Your Business

The three times ROI worked or ROA worked really well when the business was small. But what I didn't realize is that more people came in and more non-producing roles were brought on with their different expenses and costs and liabilities. And then of course now I'm having to retract, reduce head count because I didn't update the model. That's not sustainable now that we're in a changing season. Whatever cycle you're in, whatever period of business you're in right now, it won't stay the same. As long as you stay the course, things will move forward. If you go and draw these these peaks and troughs, if you can visualize that and think like