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Josh Reeves: How Gusto Took The Pain Out Of Payroll

Pattern Breakers

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From Humble Beginnings to Strategic Growth

This chapter chronicles the startup journey of a payroll product, emphasizing the unconventional living and working arrangements of its founding team. It highlights their participation in the Y Combinator program, the strategic importance of early customer feedback, and their innovative approach to payroll as a relationship-building tool. The narrative also explores the complexities of team dynamics and the critical balance between ambition and well-being in leading a growing startup.

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