The Benefits of Having a Single Global Brand

We always honestly thought that the American market would be the harder market from a language perspective. We tested out, you know, different brand names and pointed kind of ads out them to see if they converted differently. And found that they were roughly converting about the same didn't seem like it was statistically significant in terms of a difference. But we said the benefit of having a single global brand will be so much more than ... 10% dip in sales in the US. So let's try the single global brand initially and then see how it goes. It ended up launching in the US in 2017 other notable things that happened around the same time as us going into the US was the election of a new

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