BDTP. Web Copy for SaaS with Ekaterina Howard
UI Breakfast: UI/UX Design and Product Strategy
How Do You Do Review Mining?
The customer success team is one of the most valuable and under utilized resources for voice of customer data. They definitely should see the document, and they should definitely contribute to the document as much as possible. One of your interesting angles for research is review mining. If you're listening an erc, what is review mining? It's basically reading reviews of your product and competitors products in order to find phrases that are more likely to resonate with prospects.
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