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Strategies for Persuading Undecided Latino Voters
The chapter delves into the sentiments of undecided Latino voters, emphasizing the need to address their distrust and frustration with the political system. It discusses the importance of shaping the information environment through mediums like radio advertising and social media to reach low propensity and low trust voters effectively, particularly in Latino communities. The conversation highlights the significance of providing new, future-oriented information, showing care and understanding in engaging with Latino voters, and emphasizing emotions and personal connections in driving political decisions to persuade them to support Joe Biden.