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Bloomberg Businessweek Weekend - February 9th, 2024

Bloomberg Businessweek

Betting on the Super Bowl: Types of Bets and Market Competition

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This chapter explores the various types of bets being placed ahead of the Super Bowl, including player props and popular bets on celebrities. The chapter also delves into the intense competition in the online sports betting industry, as well as the growth and market share of BetMGM. Additionally, the chapter briefly touches on the legalization of sports betting in different states and the potential for consolidation in the industry.

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