The Hierarchy of Persuasion: Understanding Language in Political Discourse

Media bias specialist Vanessa Otero, founder of Ad Fontes Media, talks to me (Zach Elwood) about my books aimed at reducing toxic political polarization in America. Topics discussed include: common objections to and skepticism about this work (for example, views that those working on depolarization are "helping the bad guys"; why overcoming objections is so important; how conflict makes people behave in ways that amplify the toxicity of the conflict (often without knowing it); our distorted views of each other; how our contempt can help create the very things we're upset about; and more. 

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