3min chapter

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#270: Vannevar Bush (Pieces of the Action)

Founders

CHAPTER

Marketing Is All Marketing Is Just Communication

Apple's new ad campaign is called Think Different. Steve Jobs: "Our customers want to know who is Apple and what do we stand for? What we are about isn't making boxes for people to get their jobs done" He says the best companies lead with why they're doing what they're doing, not by talking about speed or feeds.

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