4min chapter

Sports Media with Richard Deitsch cover image

Endeavor President and COO Mark Shapiro

Sports Media with Richard Deitsch

CHAPTER

The NBA Rights Negotiation Should Be Interesting

The upcoming NBA rights negotiation should be really, really fascinating. ESPN is in the position right now in terms of having that deal. Mark strikes me that the NBA has a ton of leverage. Great demographics attracts young people. It's global. I feel like they're in an incredible position of strength when it comes to that product. Will Arnett: The best player in the league is arguably with Philadelphia. We represent him.

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