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Successful Marketing Campaign Amid Price Increase
This chapter delves into a case study where a brand effectively managed a price increase for its subscription service through a targeted campaign. By offering a locked-in price before the increase to their email list and website visitors, the brand saw a significant boost in subscriptions and positive customer feedback, showcasing a savvy marketing strategy. The discussion emphasizes the importance of community building, social tactics, influencer partnerships, and sponsorships in maintaining customer loyalty during pricing changes.
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