The Price You Pay for an Ineffective Brand

The crux of the book is that People over spend on their marketing because they don't have a good brand. A lot of it starts with foundation so you get that hub right and then that wheel suddenly spins so much easier. So many guys put brands out there that look like all these same Brands in their market Because they think that well, that's what they're doing. It must be workingSo I'm gonna do something kind of like that. You know, like red white and blue would be all American? Yeah, American HVAC company no one's ever heard of that before.Yeah. That doesn't instill that confidenceso fix the foundation before you start doing all these