#55: Bootstrapped to $10M ARR with community-led growth and services – Lloyed Lobo
Practical Founders Podcast
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The Power of Community
Nas: Marketing is taking a bloodbath. It costs twice as much to get the same ROI. You have to own your audience. We realized this early on, not because of anything else, but a function of customers not wanting to talk to us and we didn't have the social group. The more events we did, the more we built credibility. And it's all about like visibility, credibility and then profitability,. So we were getting credible because of the social proof of bringing these people. And then we got money.
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