Introduction

Marketing and machines, sponsored by face book. uncover the latest trends in machine learning and automation that are helping advertisers unlock new phases of growth. For this episode, we'll be looking particularly at the role a i may play in terms of cre ity. We will also explore whether machines can ever replicate human creative processes in order to create art works or poetry,. or indeed, marketing campaigns. Joining me to discuss this, i have two guests. Marcus de sotoi is professor of mathematics at oxford university and author of the recent book, the creativity code - which examines how a i is being used write, paint and think. El edwards who is the planning director at face...