Technology or Andy's 15 minutes of fame mindset somehow has taken over the craft and art of industrial graphic brand and packaging and corporate. The economics around the industry need to come back in a very strong way, he says. "People have to really start to generate the delta between the common and the unique" He adds that people must allow these superstars in the world of design to flourish in their own right.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.