How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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How to Build Memorable Brand Assets
I really try to develop a specific set of distinctive brandasets and never change them, so it's easier to build memory structures in people's minds. The more you focus your attention on each thing, the more the compounding effect of each thing will work out. See it as te can ofe an iceberg, where the tip of the iceberg is what you communicate with a bowling ball,. And the rest is what you can give once people have started to pay attention to you. But don't try to shell all of the stenes balls at once, or else it might it is not going.
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