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Empathy and self-esteem in sales with Liston Witherill

Outbound Squad

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How to Build Empathy in the Sales Process

Think about what are the top two or three metrics that this person is driving, and how are you helping them talk about moving the needle. If you continue to ask questions that go more narrow, that's going to build a more complete picture of who you're selling to. You're just going to understand them more. That's the kind of level of depth that i want to approach prospecting with, or approach selling with.

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