2min chapter

The Synopsis cover image

Article. The Future of Ecommerce That Wasn’t: An In-depth Look into What Went Wrong with Wish

The Synopsis

CHAPTER

The Unique Approach of Wish in Ecommerce and the Importance of Context

This chapter examines how Wish and Amazon differ in their ecommerce strategies, highlighting Wish's focus on discovery, deals, and novelty, and their assistance to physical stores with merchandise procurement.

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