#66 - Playbook: Discovery Teardown
30 Minutes to President's Club | No-Nonsense Sales
00:00
Mastering Discovery Calls: Transparency and Rapport
This chapter explores the philosophy of transparency in discovery calls, highlighting the need to share both strengths and weaknesses with potential customers. It emphasizes building genuine rapport through client research, establishing agendas and meeting logistics, and understanding the client's core issues during discussions. The speakers advocate for effective questioning techniques to uncover deeper challenges, ensuring that solutions align with the client’s business impact.
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Transcript
