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Making Social Media Magic with Disney Dan's Proven Approach

The Unofficial Shopify Podcast

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The Importance of Context in Advertising

"I cannot stick a wine sales ad in the middle of the evolution of Winnie the Pooh. Just won't make any sense," he says. "So I will go to Epcot and I will do something stupid in the confines of Epcot and then pair that with a wine ad." He adds: "The context of the, of the content allows the, the ads to not feel out of place"

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