Evolving Trends in Sports Advertising and Upfront Presentations

John Ourand joins Peter to discuss MLB commissioner Rob Manfred’s decision to posthumously reinstate Pete Rose and restore “The Hit King’s” Hall of Fame eligibility decades after his lifetime ban. Did Manfred’s recent visit with Donald Trump play any role in the decision? John also breaks down his week at the upfronts in New York, where networks leaned into their sports deals to woo advertisers.

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