#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way
Why That Worked – Presented by StoryBrand.ai
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Leading With Empathy More Than Leading With Your Authority
I think it comes back to this idea of leading with empathy more than leading with your authority. And i think that's the problem on social media, is when brands start to lead with the head a little bit more than the heart. I was reading simon cynic's book, start with y, and he talks about this idea of winning hearts and minds which is, you know, winning ampathy and athoria.
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