210: Why Bother? With Jennifer Louden
Pivot with Jenny Blake
00:00
How to Build a Follower and Build a Business
"I will spend more time promoting this book to get it to what I call the classic stage than I spent writing it," she says. "What is it about those processes that I have some pleasure in that I can like so it doesn't all feel, you know, onerous?" She has a part-time team of people who help her with details such as dates and times but they're very much apart-time team. 'The thing that we may fail to do when we're trying to build a following, build a business, is really look at that work'
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