4min chapter

Prodity: Product by Design cover image

Product Development, Launches, and Lifecycle Management - A Conversation with Founder Karthik Suresh

Prodity: Product by Design

CHAPTER

Go to Market - Is There a Better Way?

This is, it's so interesting to me because I've been through this exact same thing. Like when we talk about go to market and product marketing and launches, like you're talking about a scenario that I'm super familiar with. But as you get to larger companies, you think that they'll have this figured out. It's no longer an option just to like, you know, ship the product and hope the users will somehow magically land and start using your product. You need to invest in your go to market.

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