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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Marketing Against The Grain
Why People Join a Cult?
There are four core reasons why people join cults: societal problems, belonging, low self esteem and purpose. People want to be part of something; there's a real sense of belonging in the world. Cult brands can really help people see the better in themselves by helping them feel good about their tribe.
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Listen to the best highlights from the podcasts you love and dive into the full episode