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Alex Durussel-Baker 'Design-thinking, design-sprints, and community innovation'

The New Abnormal

CHAPTER

How Safe Do You Want to Be?

The new consumer is unpredictable, thi idea that you need to always have contingency planning. The most interesting one for this drinks company was some how safe do you want to be? And they really kind of gottened on to that one, because there sloden was, good drinks for good people.

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