The narrative shape that most of us were raised with is the good old fashioned, kind of aristotelian narrative arc. You know, a crisis, climax, sleep. And it's the narrative that's shaped, you know, western civilization. But we've kind of reached the limits of those narratives. We ran out of places to go. What businesses do when they reach the limit of the ability to get money out of something, if they can't move on, is they kind o go meta on what they have. It's like what the web two people were talking about when they said, don't have a web business? Create a platform that aggregates everyone else's web business

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