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MediaMath’s Bankruptcy Fallout - E252
The Big Story
The Effect of Bankruptcy on Media Math
The bankruptcy of ad tech company media math is being called a "domino" by one analyst. Media math owes more than 100 million dollars and has been on the decline for at least three years, says CNN's John Sutter. But it does shine a light on this tricky dynamic you have in ad tech with 90-day waiting periods to be paid said Sutter.
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