Navigating the Shift to Digital Publishing

This chapter explores the transition from print to digital media within a major publishing company, detailing the challenges of adapting to new formats. Focused on subscription models and tailored offerings for C-suite executives, the speakers discuss the importance of providing valuable, differentiated content that meets the needs of a mission-driven readership. Additionally, the conversation highlights strategies for community building and the implications of pricing changes in the evolving landscape of digital publishing.