i think there's a distinction that i have struggled with and still do, which is the difference between doing something that we think is impressive, verses doing something that's actually essential. And when we get it wrong, it can create multiple levels of conflict. I was flying private with these pro athletes, and its this is amazing. But to me, achievement doesn't bring fulfi at all. Purpose does right? Achievement is fleeting. Fulfilment is lasting. We know that relationships, an human connection drive, are human fulfilment. It's real exciting in the moment, but then it goes away. And so if all we're doing is chasing that next trophy, that next achievement

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