Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers
The Amp
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Strategies to Reduce Churn in Streaming Services
The chapter explores various tactics employed by streaming services to decrease subscriber churn, such as introducing ad tiers, bundling, varied release strategies, and including LiveSport programming. It analyzes Apple's focus on quality content and premium brand image, comparing Apple TV Plus originals to other streamers. The discussion also covers consumer behaviors, the impact of cord-cutting, and factors influencing subscription churn.
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