Navigating Travel, Stationery Brands, and Kickstarter Challenges

This chapter examines the impact of a travel hiatus due to the pandemic, alongside insights into the Midori brand's stationery product distinctions. The discussion also features an innovative Kickstarter launch for a vintage-inspired stationery line, while addressing branding challenges and the complexities faced by first-time creators in managing expectations and funds. The speakers express their enthusiasm for the project while discussing the importance of clarity in branding and product offerings.