What's up Rock Nation, today we welcome Daniel Priestley. Daniel is an award-winning serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. If you're looking to level up your creative business, this is the episode for you!
Check out Daniel here:
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https://www.youtube.com/@UCAPETr_-l2tDIJrvey9_LhQ
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Timestamps:
0:00 - Trailer
1:18 - Intro
2:35 - One Handed Crack
4:12 - Key Person of Influence Explained
5:40 - How DP coined Key Person of Influence
9:20 - Running ads before social media
10:51 - Seeing major success at an early age
12:30 - Find what works, and repeat that
15:06 - You have to provide value first
17:10 - The First P - Pitching
18:56 - You don’t become rich by being seen as a Worker Bee
20:36 - How to be seen as a Key Person of Influence
23:36 - How to refine your pitch
27:44 - The 3 different types of pitches
30:30 - The Second P - Publishing
33:39 - The Superman Principle
36:33 - The 7-11-4 Framework for Publishing
39:58 - The 7-11-4 Framework for Podcasting
42:16 - Choose how you brainwash yourself
43:58 - The Third P - Product (Ecosystem)
45:11 - You have to stop selling time for money
46:52 - When you should start selling a product
48:43 - The most successful creatives are great at business
49:41 - The 4 products of a successful Product Ecosystem
51:29 - Building a waitlist is the key to a successful product launch
55:23 - Sell FIRST, then build
58:08 - The Fourth P - Profile
59:58 - How to land public speaking engagements
1:01:59 - The biggest mistakes people make when selling
1:04:14 - The Fifth P - Partnerships
1:06:34 - How the wrong partnerships can hurt creators
1:07:32 - Playing the multiplying game with partnerships
1:10:35 - Brayden got a $163 parking ticket
1:12:11 - Live Workshop
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