104 - Invisible Marketing — with Jeff Lotman
The Futur with Chris Do
00:00
The Power of Invisible Marketing
This chapter explores the nuances of 'Invisible Marketing', emphasizing how strong branding impacts consumer perception and sales. It examines the complexities of brand licensing, showcasing how established brands extend their presence through strategic partnerships and merchandise. Using examples like Flintstones vitamins and BMW strollers, the discussion highlights the emotional connections consumers form with brands and the intricate processes behind successful licensing deals.
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