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403. Strategic Content with Pamela Wilson

Marketing Speak

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How to Make the Most of the Pre Launch Period

Authors who are really smart about making the most of the pre launch and launch periods so that they get what they need to be able to do ongoing promotion. In the pre launch period, they might be getting book blurbs from very recognizable names. And then in the post launch period, you're talking about Amazon certified Amazon best seller or however you want to say it. So there's so many different ways it can go.

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